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Intro


You’ve never seen Miami in this COLOR

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Intro


You’ve never seen Miami in this COLOR

MEET The Gatekeeper of the Miami Nightlife scene.

From credible top club lists to rap songs, LIV Nightclub proves to be the place to be when visiting Miami Beach and the person that can make it unique and unforgettable is Purple. An industry champion for over 20 years, he knows all the ins and outs. Purple is the go to VIP host for a plethora of celebrity, athlete and high spending clientele. He is the epitome of "Host with the most" – lives and breathes his job 24/7. You can always count on him to accommodate your every desire. From attending the hottest restaurant openings to sporting events or perhaps cruising around the Miami bay in a luxury yacht with his friend Dave Grutman, Purple has Miami entertainment covered from day all the way into late hours night. 

Notable Clients


Notable Clients

Notable Clients


Notable Clients

 

PURPLE HAS DEVELOPED CLOSE RELATIONSHIPS WITH CLIENTS THAT EXCEEDS ANY HOST’S POSITION; FROM MUSICIANS AND ARTISTS, TO ATHLETES AND top-shelf VIPS. THEY KNOW THEY CAN COUNT ON HIM TO ENSURE CONFIDENTIALITY AND OF COURSE, A GOOD TIME. WHETHER IT’S DINNER AT KOMODO, A HEAT GAME OR LIV ON SUNDAYS, PURPLE IS THEIR GO-TO GUY IN MIAMI BEACH NIGHTLIFE.

 

Media & Features


Media & Features

Media & Features


Media & Features

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“The gatekeeper of America’s most popular nightclub is a 33-year-old man known to NBA players simply as ‘Purple.’ And tonight he's busy.”

Catch Purple often in episodes of Keeping Up With The Kardashians on E!. In this episode Purple joins Team Dash in an effort to raise money for their charity.

Featured in Kourtney & Kim Take Miami. Scott decides to throw a party in honor of himself now that Kourtney and the kids are away and invites all of his friends.

 

Mentioned in the Jalen & Jacoby Show.
 

 

Cameo in short film by actor/producer Simon Rex at 7:50.

 

Instagram


@PurpleMiami

Instagram


@PurpleMiami

A-Z VIP Service


A-Z VIP Services

A-Z VIP Service


A-Z VIP Services

Specializing in high profile clientele, confidentiality is key and a good time is guaranteed.

Striving to meet youR specific requests or arrangements every time, to make for a custom experience.

WHATEVER THE CAUSE YOU’RE CELEBRATING, INCLUDING LIFE ITSELF, I’LL MAKE IT A NIGHT TO REMEMBER.

 
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Contact


Contact me

Contact


Contact me

 

For booking and press inquiries

Name *
Name
Phone *
Phone
 
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My Story


“THE MIDAS TOUCH”

My Story


“THE MIDAS TOUCH”

The Name Purple actually came from a funny story.

 

I moved to Miami in 1994. I had no friends and could hardly speak English, while most of the kids in my neighborhood spoke only Spanish. The language barrier made me shy, but eventually I got to know some kids outside my apartment complex that used to play tag football frequently.

One day they invited me to join, and I happened to be wearing a purple shirt. I ran for a pass and scored a touchdown that won the game. On my way back to the bench one of the kids noticed I stepped in dog poop, and we got a big laugh out of it. Another kid asked me what my name was, but since I didn’t understand what he was saying I could only reply with a shrug. One of the other kids shouted “his name is Purple Shit!” Everyone laughed, and I joined in soon as one of them translated for me.

By the next day at school I was known as “Purple Shit.” Soon enough “Shit” fell off and I was forever known as “Purple” to my friends and even my teachers and principals.

When I got older my fascination grew for starting my own business and creating a brand. I would frequent the library to read books about business development and self employment. I was only 16-17 years old but I was obsessed with the idea of being my own boss and helping my family financially.

My interests set the tone for the opportunity that soon presented itself. Eddy Ardavin invited me to party he was throwing in a sports bar, and offered to pay me per head for everyone that I brought along. I showed up with a crowd of close to 90 people and walked away with $350–$400. I thought I was rich!!

I was very eager to get more involved in this new venture. I joined the meeting for the next party he was planning – this one to be held in a mansion. They hired me on to promote, and that was the beginning of what I call my house party era. A different mansion party every weekend featuring a live local DJ.

I saved all the cash I was making, and decided to drop out of school and get my G.E.D. at Miami Dade college.

As soon as I turned 18 I started throwing my own “bar parties” in the Grove. The minimum age was 18+, but if you wanted to drink or reserve a table you’d have to be legally 21, and would receive a wristband to wear inside. We would make deals with the biggest names in bars back then; 609, Oxygen, Green Street, and Quench. We were getting 20% of the bar and 80-100% of the door profit, from that we would pay the DJ’s and promoters, and cover production costs. Whatever was left was divided into four equal parts between those who got the contract. 

I was so eager to join the big leagues I moved to South Beach when I turned 21. My first job was at a bar called “Honey’s” on 6th and Washington. It was a similar deal; I got 20-30% of the bar and 80-100% of the door profit, while I was responsible to cover production costs. But now that everyone inside had to be 21 there was more money to be made.

I have worked at almost every club on South Beach since then: Mansion, Opium (now Story), Crobar (later Cameo), Dream, Dolce, Mokai, Mynt, Aero Bar and many other small bars on the beach. 

Finally the call of “Midas” came, (as I fondly refer it) the call from Dave Grutman. He contacted to schedule lunch with me at the Fontainebleau Hotel. Even with all my years in Miami I hadn’t stepped foot in the Fontainebleau at that point. It ended up that he couldn’t meet with me personally, but I was able to meet with Joe Lopez. He placed a hard hat on my head and said, “what I am about to show you, you can’t tell anyone.” He walked me through a construction site of  what was soon to become one of the best nightclubs in the world… “LIV.” I was in awe of the space and I wanted to know everything about it.

I followed him to the offices upstairs where I met Joey, who was the General Manager back then. He was very straight forward and asked what I could bring to the table. Naively I said, “well I’m the guy who brings a lot of super hot girls to the clubs” he responded, “wrong answer. We don’t need guys that are going to bring girls, what we’re building here is nothing like South Beach has ever seen before. What we need is money. Do you have any bottle clientele?” I said “of course I do, I’m one of the best!”

And with that, I quit everything I was doing and became one of the first employees at LIV. I started my journey as a host, and worked my way up every year there after. Now I’m proud to say I help run the two best clubs (sister-nightclub Story) in Florida, and maybe the world.